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Timeline
Chapter title |
Nachhaltigkeitsorientierte Markenpolitik
|
---|---|
Chapter number | 8 |
Book title |
Nachhaltigkeitsmarketing
|
Published by |
Springer Gabler, Wiesbaden, January 2015
|
DOI | 10.1007/978-3-658-05851-7_8 |
Book ISBNs |
978-3-65-805850-0, 978-3-65-805851-7
|
Authors |
Jörg Meurer, Meurer, Jörg |