You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
Chapter title |
Delivering the Message: Advertising, Personal Selling, Sales Promotion, Public Relations, and Crisis Management
|
---|---|
Chapter number | 14 |
Book title |
Standing Room Only
|
Published by |
Palgrave Macmillan, New York, January 2014
|
DOI | 10.1007/978-1-137-37569-8_14 |
Book ISBNs |
978-1-137-28293-4, 978-1-137-37569-8
|
Authors |
Joanne Scheff Bernstein |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 13% |
Student > Ph. D. Student | 1 | 13% |
Unknown | 6 | 75% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 13% |
Economics, Econometrics and Finance | 1 | 13% |
Unknown | 6 | 75% |