Advances in Advertising Research (Vol. IV)
Gabler Verlag
Chapter title |
Message Framing: How Source Credibility Moderates the Effects of Outcome Type and Outcome Valence
|
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Chapter number | 11 |
Book title |
Advances in Advertising Research (Vol. IV)
|
Published by |
Springer Gabler, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-658-02365-2_11 |
Book ISBNs |
978-3-65-802364-5, 978-3-65-802365-2
|
Authors |
Sandra Praxmarer-Carus, Marina Isabel Czerwinka |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 25% |
Student > Ph. D. Student | 1 | 25% |
Lecturer | 1 | 25% |
Other | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 50% |
Nursing and Health Professions | 1 | 25% |
Decision Sciences | 1 | 25% |