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Timeline
Mendeley readers
Chapter title |
Consumer Brand Choice--A Learning Process?
|
---|---|
Chapter number | 7 |
Book title |
Mathematical Models in Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 1976
|
DOI | 10.1007/978-3-642-51565-1_7 |
Book ISBNs |
978-3-54-007869-2, 978-3-64-251565-1
|
Authors |
Alfred A. Kuehn, Kuehn, Alfred A. |
Mendeley readers
The data shown below were compiled from readership statistics for 39 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 39 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 9 | 23% |
Professor > Associate Professor | 6 | 15% |
Student > Doctoral Student | 4 | 10% |
Student > Ph. D. Student | 4 | 10% |
Student > Bachelor | 2 | 5% |
Other | 5 | 13% |
Unknown | 9 | 23% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 20 | 51% |
Economics, Econometrics and Finance | 3 | 8% |
Engineering | 2 | 5% |
Social Sciences | 2 | 5% |
Computer Science | 1 | 3% |
Other | 1 | 3% |
Unknown | 10 | 26% |