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Bright Modernity

Overview of attention for book
Cover of 'Bright Modernity'

Table of Contents

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    Book Overview
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    Chapter 1 Bright Modernity: Color, Commerce, and Consumer Culture
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    Chapter 2 Coloring the World: Marketing German Dyestuffs in the Late Nineteenth and Early Twentieth Centuries
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    Chapter 3 Learning to See with Milton Bradley
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    Chapter 4 “Real Men Wear Pink”? A Gender History of Color
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    Chapter 5 New Words and Fanciful Names: Dyes, Color, and Fashion in the Mid-Nineteenth Century
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    Chapter 6 Let’s Go Color Shopping with Charles Sanders Peirce: Color Scientists as Consumers of Color
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    Chapter 7 Movies Meet the Rainbow
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    Chapter 8 Glamour Pink: The Marketing of Residential Electric Lighting in the Age of Color, 1920s–1950s
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    Chapter 9 Life in Color: Life Magazine and the Color Reproduction of Works of Art
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    Chapter 10 The Color Schemers: American Color Practice in Britain, 1920s–1960s
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    Chapter 11 Modeurop: Using Color to Unify the European Shoe and Leather Industry
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    Chapter 12 Who Decides the Color of the Season? How a Trade Show Called Première Vision Changed Fashion Culture
Attention for Chapter 11: Modeurop: Using Color to Unify the European Shoe and Leather Industry
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Chapter title
Modeurop: Using Color to Unify the European Shoe and Leather Industry
Chapter number 11
Book title
Bright Modernity
Published by
Palgrave Macmillan, Cham, January 2017
DOI 10.1007/978-3-319-50745-3_11
Book ISBNs
978-3-31-950744-6, 978-3-31-950745-3
Authors

Ingrid Giertz-Mårtenson, Giertz-Mårtenson, Ingrid

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 1 100%
Readers by discipline Count As %
Unknown 1 100%

This page is provided by Altmetric.