Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
How to Attract Prospective Students? on the Influence of Study Course Image on Behavioral Intentions
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Chapter number | 43 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11797-3_43 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Tom Schoepe, Anja Geigenmueller, Margit Enke, Schoepe, Tom, Geigenmueller, Anja, Enke, Margit |
Country | Count | As % |
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Unknown | 2 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Researcher | 1 | 50% |
Student > Postgraduate | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 1 | 50% |
Medicine and Dentistry | 1 | 50% |