Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Applying Principles of Instructional Design to an Electronic Reverse Auction Negotiation Exercise
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Chapter number | 120 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11797-3_120 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Jacqueline Williams, Kathryn Dobie, Curtis Wynn, Williams, Jacqueline, Dobie, Kathryn, Wynn, Curtis |