Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Intention Attributions as a Mediator Between Corporate Social Responsibility Initiatives and Stakeholder Perception
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Chapter number | 20 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11797-3_20 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Jacqueline Go, John Peloza, Go, Jacqueline, Peloza, John |
Country | Count | As % |
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Unknown | 1 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 200% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 200% |