Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
The Role of Self-Concept Brand Image Congruity in Consumers’ Attitudinal Formation and Attitudinal Brand Loyalty: A View From Utilitarian and Hedonic Product Brands
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Chapter number | 78 |
Book title |
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-10864-3_78 |
Book ISBNs |
978-3-31-910863-6, 978-3-31-910864-3
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Authors |
Joseph F. Rocereto, Hyokjin Kwak, Marina Puzakova |
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Other | 2 | 17% |
Unspecified | 1 | 8% |
Lecturer > Senior Lecturer | 1 | 8% |
Lecturer | 1 | 8% |
Professor | 1 | 8% |
Other | 1 | 8% |
Unknown | 5 | 42% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 33% |
Economics, Econometrics and Finance | 2 | 17% |
Unspecified | 1 | 8% |
Unknown | 5 | 42% |