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Timeline
Mendeley readers
| Chapter title |
IKEA in China: A “Glocal” Marketing Strategy
|
|---|---|
| Chapter number | 8 |
| Book title |
Market Entry in China
|
| Published by |
Springer, Cham, January 2016
|
| DOI | 10.1007/978-3-319-29139-0_8 |
| Book ISBNs |
978-3-31-929138-3, 978-3-31-929139-0
|
| Authors |
Veronica Giunta |
Mendeley readers
The data shown below were compiled from readership statistics for 41 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 41 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 14 | 34% |
| Student > Bachelor | 5 | 12% |
| Student > Postgraduate | 4 | 10% |
| Lecturer | 2 | 5% |
| Unspecified | 1 | 2% |
| Other | 0 | 0% |
| Unknown | 15 | 37% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 14 | 34% |
| Social Sciences | 4 | 10% |
| Agricultural and Biological Sciences | 2 | 5% |
| Economics, Econometrics and Finance | 2 | 5% |
| Mathematics | 1 | 2% |
| Other | 3 | 7% |
| Unknown | 15 | 37% |