You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
Chapter title |
Marketing as Exchange
|
---|---|
Chapter number | 60 |
Book title |
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16937-8_60 |
Book ISBNs |
978-3-31-916936-1, 978-3-31-916937-8
|
Authors |
Rama Asundi, Asundi, Rama |
Mendeley readers
The data shown below were compiled from readership statistics for 349 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
United Kingdom | 6 | 2% |
United States | 5 | 1% |
Portugal | 3 | <1% |
Brazil | 2 | <1% |
Malaysia | 1 | <1% |
Indonesia | 1 | <1% |
United Arab Emirates | 1 | <1% |
Switzerland | 1 | <1% |
Australia | 1 | <1% |
Other | 6 | 2% |
Unknown | 322 | 92% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 77 | 22% |
Student > Master | 51 | 15% |
Student > Doctoral Student | 41 | 12% |
Professor > Associate Professor | 31 | 9% |
Lecturer | 20 | 6% |
Other | 69 | 20% |
Unknown | 60 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 189 | 54% |
Social Sciences | 36 | 10% |
Economics, Econometrics and Finance | 25 | 7% |
Computer Science | 11 | 3% |
Design | 3 | <1% |
Other | 19 | 5% |
Unknown | 66 | 19% |