Handbuch Werbeforschung
VS Verlag für Sozialwissenschaften
Chapter title |
Wirkung von Product Placements
|
---|---|
Chapter number | 17 |
Book title |
Handbuch Werbeforschung
|
Published by |
Springer VS, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-531-18916-1_17 |
Book ISBNs |
978-3-53-117426-6, 978-3-53-118916-1
|
Authors |
Thomas Koch, Koch, Thomas |
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 33% |
Unknown | 2 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 1 | 33% |
Unknown | 2 | 67% |