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Timeline
Chapter title |
Assessing Implementation Approaches For Internal Marketing Programs
|
---|---|
Chapter number | 16 |
Book title |
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11885-7_16 |
Book ISBNs |
978-3-31-911884-0, 978-3-31-911885-7
|
Authors |
Donald P. Roy, Rachel K. Smith, Kenneth E. Clow |