You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Evidence and Implications of Electronic Word of Mouth
|
---|---|
Chapter number | 89 |
Book title |
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11885-7_89 |
Book ISBNs |
978-3-31-911884-0, 978-3-31-911885-7
|
Authors |
Dave Bussière |
Mendeley readers
The data shown below were compiled from readership statistics for 14 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Brazil | 1 | 7% |
Unknown | 13 | 93% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 3 | 21% |
Professor | 1 | 7% |
Student > Doctoral Student | 1 | 7% |
Lecturer | 1 | 7% |
Unknown | 8 | 57% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 43% |
Unknown | 8 | 57% |