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Chapter title |
Metaphorical Visual Persuasion: The Perception of Malay Products in Press Advertisements
|
---|---|
Chapter number | 4 |
Book title |
Islamic perspectives relating to business, arts, culture and communication
|
Published by |
Springer, Singapore, January 2015
|
DOI | 10.1007/978-981-287-429-0_4 |
Book ISBNs |
978-9-81-287428-3, 978-9-81-287429-0
|
Authors |
Fatrisha Yussof, Siti Nur Izaura Razis, Nani Hartina Ahmad, Mohd Faizul Noorizan, Ngo Kea Leng |