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Timeline
Mendeley readers
Chapter title |
Effects of Acculturation on Immigrant Consumers’ Perceptions of Advertisements
|
---|---|
Chapter number | 41 |
Book title |
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13162-7_41 |
Book ISBNs |
978-3-31-913161-0, 978-3-31-913162-7
|
Authors |
Durriya Z. Khairullah, Frances Gaither Tucker, Clint B. Tankersley |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 100% |