Beyond Hofstede
Palgrave Macmillan UK
Chapter title |
Culture Theories in Global Marketing: A Literature-Based Assessment
|
---|---|
Chapter number | 4 |
Book title |
Beyond Hofstede
|
Published by |
Palgrave Macmillan, London, January 2009
|
DOI | 10.1057/9780230240834_4 |
Book ISBNs |
978-1-349-30047-1, 978-0-230-24083-4
|
Authors |
Cheryl Nakata, Elif Izberk-Bilgin, Nakata, Cheryl, Izberk-Bilgin, Elif |
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 17% |
Lecturer | 1 | 8% |
Student > Doctoral Student | 1 | 8% |
Student > Master | 1 | 8% |
Unknown | 7 | 58% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 25% |
Social Sciences | 2 | 17% |
Unknown | 7 | 58% |