Markenmanagement in der Automobilindustrie
Gabler Verlag
Chapter title |
Von der Technik zum Kunden
|
---|---|
Chapter number | 2 |
Book title |
Markenmanagement in der Automobilindustrie
|
Published by |
Gabler Verlag, January 2003
|
DOI | 10.1007/978-3-322-92081-2_2 |
Book ISBNs |
978-3-32-292082-9, 978-3-32-292081-2
|
Authors |
Ralf Kalmbach, Kalmbach, Ralf |
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 67% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 67% |
Unknown | 1 | 33% |