Applied Marketing
Springer Berlin Heidelberg
Chapter title |
IX. Kommunikationspolitik
|
---|---|
Chapter number | 52 |
Book title |
Applied Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 2003
|
DOI | 10.1007/978-3-642-18981-4_52 |
Book ISBNs |
978-3-64-262392-9, 978-3-64-218981-4
|
Authors |
Burkhard von Velsen-Zerweck, Velsen-Zerweck, Burkhard von |