Attention for Chapter 35:
Understanding Bloggers: Opinion Leadership and Motivations to Use Blogs Among Bloggers and Blog Readers
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Chapter title |
Understanding Bloggers: Opinion Leadership and Motivations to Use Blogs Among Bloggers and Blog Readers
|
Chapter number |
35 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10912-1_35 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Sigal Segev, Rosanna Fiske, Maria Elena Villar, Segev, Sigal, Fiske, Rosanna, Villar, Maria Elena
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
5 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
3 |
60% |
Student > Master |
1 |
20% |
Unknown |
1 |
20% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
60% |
Social Sciences |
1 |
20% |
Unknown |
1 |
20% |