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Chapter title |
Regionale Ontologien als Grundlage für das Marketing
|
---|---|
Chapter number | 32 |
Book title |
Qualitative Marktforschung
|
Published by |
Gabler, January 2007
|
DOI | 10.1007/978-3-8349-9258-1_32 |
Book ISBNs |
978-3-83-490229-0, 978-3-83-499258-1
|
Authors |
Josef Zelger |