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Timeline
Chapter title |
How Bonding are Latin America’s Cultural and Economic Bonds? The Case of International Advertising Standardization in the Mercosur
|
---|---|
Chapter number | 3 |
Book title |
Cultural Perspectives in a Global Marketplace
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-18696-2_3 |
Book ISBNs |
978-3-31-918695-5, 978-3-31-918696-2
|
Authors |
Fernando Fastoso, Jeryl Whitelock |