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Service Management

Overview of attention for book
Service Management
Springer-Verlag New York

Table of Contents

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    Book Overview
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    Chapter 1 Service as the New Paradigm in Retailing
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    Chapter 2 The Service Imperative in the Retailing Industry
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    Chapter 3 Customer Service: Does It Matter?
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    Chapter 4 A Framework for Applying Customer Insight and Context to the Development of a Shopping Experience Strategy
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    Chapter 5 Why Loyalty Matters in Retailing
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    Chapter 6 Strategic Service Innovation Management in Retailing
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    Chapter 7 Electronic Retailing and Service Quality
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    Chapter 8 Using Multichannel Marketing Activities to Build Customer Relationships: As Pertaining to the Consumer Electronics Retail Sector
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    Chapter 9 Reinventing the Customer Experience: Technology and the Service Marketing Mix
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    Chapter 10 Multicultural Consumers and the Retail Service Experience
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    Chapter 11 Culture and Social Media: Changing Service Expectations
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    Chapter 12 Complaint Management in Retailing
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    Chapter 13 Retailer Branding Through Excellence in Service
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    Chapter 14 Values Resonance Drives Sustainable Customer Value: Lessons from IKEA
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    Chapter 15 Lessons from History: What Today’s Retailers Can Learn from the Marketing of The Wizard of Oz Stage Show in the 1900s
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    Chapter 16 Paradigm Shifters in Retailing
Attention for Chapter 6: Strategic Service Innovation Management in Retailing
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Readers on

mendeley
14 Mendeley
Summary
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Chapter title
Strategic Service Innovation Management in Retailing
Chapter number 6
Book title
Service Management
Published by
Springer, New York, NY, January 2012
DOI 10.1007/978-1-4614-1554-1_6
Book ISBNs
978-1-4614-1553-4, 978-1-4614-1554-1
Authors

Allard C. R. van Riel

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 14 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 14 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 3 21%
Student > Doctoral Student 2 14%
Professor 2 14%
Student > Bachelor 2 14%
Unspecified 1 7%
Other 2 14%
Unknown 2 14%
Readers by discipline Count As %
Business, Management and Accounting 7 50%
Computer Science 2 14%
Unspecified 1 7%
Engineering 1 7%
Design 1 7%
Other 0 0%
Unknown 2 14%

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