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Timeline
Chapter title |
Internationale Marketing-Planung
|
---|---|
Chapter number | 3 |
Book title |
Internationales Marketing-Management
|
Published by |
Springer, Berlin, Heidelberg, January 1999
|
DOI | 10.1007/978-3-662-07985-0_3 |
Book ISBNs |
978-3-54-065985-3, 978-3-66-207985-0
|
Authors |
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |