You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
Chapter title |
Dynamisierung von Luxusmarken im Spannungsfeld von Tradition und Progression am Beispiel von Rolls-Royce
|
---|---|
Chapter number | 14 |
Book title |
Luxusmarkenmanagement
|
Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-09072-2_14 |
Book ISBNs |
978-3-65-809071-5, 978-3-65-809072-2
|
Authors |
Werner M. Thieme, Marc Mielau |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 50% |
Student > Master | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 100% |