Advanced Social Media Marketing
Apress
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
| Chapter title |
Advertising and Promotion
|
|---|---|
| Chapter number | 4 |
| Book title |
Advanced Social Media Marketing
|
| Published by |
Apress, Berkeley, CA, January 2013
|
| DOI | 10.1007/978-1-4302-4408-0_4 |
| Book ISBNs |
978-1-4302-4407-3, 978-1-4302-4408-0
|
| Authors |
Tom Funk, Funk, Tom |
Mendeley readers
The data shown below were compiled from readership statistics for 135 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 135 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 18 | 13% |
| Student > Master | 12 | 9% |
| Lecturer | 7 | 5% |
| Student > Postgraduate | 7 | 5% |
| Student > Ph. D. Student | 6 | 4% |
| Other | 5 | 4% |
| Unknown | 80 | 59% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 24 | 18% |
| Social Sciences | 8 | 6% |
| Arts and Humanities | 5 | 4% |
| Economics, Econometrics and Finance | 4 | 3% |
| Computer Science | 3 | 2% |
| Other | 10 | 7% |
| Unknown | 81 | 60% |