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Timeline
Chapter title |
Towards Developing an Integrative Framework in the Study of Distribution Channels
|
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Chapter number | 57 |
Book title |
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16973-6_57 |
Book ISBNs |
978-3-31-916972-9, 978-3-31-916973-6
|
Authors |
A. Fuat Firat, Erdoğan Kumcu |