Revolution in Marketing: Market Driving Changes
Springer International Publishing
Chapter title |
A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames
|
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Chapter number | 115 |
Book title |
Revolution in Marketing: Market Driving Changes
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_115 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Monica D. Hernandez, Osama Jawaid Butt |
Country | Count | As % |
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Japan | 1 | 50% |
Unknown | 1 | 50% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 100% |
Student > Master | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 2 | 100% |
Business, Management and Accounting | 1 | 50% |