Revolution in Marketing: Market Driving Changes
Springer International Publishing
Chapter title |
Broadening the Concept of Relationship Marketing
|
---|---|
Chapter number | 57 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_57 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Terry Beckman |