Revolution in Marketing: Market Driving Changes
Springer International Publishing
Chapter title |
Toward a Conceptulatization of Technology-Mediated Personalization (TMP)
|
---|---|
Chapter number | 35 |
Book title |
Revolution in Marketing: Market Driving Changes
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11761-4_35 |
Book ISBNs |
978-3-31-911760-7, 978-3-31-911761-4
|
Authors |
Anyuan Shen, A. Dwayne Ball |
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Professor | 1 | 33% |
Professor > Associate Professor | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Agricultural and Biological Sciences | 1 | 33% |
Social Sciences | 1 | 33% |