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Wine Brands

Overview of attention for book
Cover of 'Wine Brands'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Portrait of a man as a traditional consumer
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    Chapter 3 Values and trends of the new consumers
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    Chapter 4 Birth of the new wine consumer
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    Chapter 5 Traditional marketing versus web marketing
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    Chapter 6 Pouring wines in new ways: marketing on the Web 1.0
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    Chapter 7 Web 2.0 and the new millennium: innovative ways for new trends
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    Chapter 8 Wine and branding
Attention for Chapter 1: Introduction
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Summary
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Chapter title
Introduction
Chapter number 1
Book title
Wine Brands
Published by
Palgrave Macmillan, London, January 2008
DOI 10.1057/9780230583733_1
Book ISBNs
978-1-349-36372-8, 978-0-230-58373-3
Authors

Evelyne Resnick, Resnick, Evelyne

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