Research for Marketing
Macmillan Education UK
Chapter title |
Problem recognition and specification
|
---|---|
Chapter number | 2 |
Book title |
Research for Marketing
|
Published by |
Palgrave, London, January 1991
|
DOI | 10.1007/978-1-349-21230-9_2 |
Book ISBNs |
978-0-333-47021-3, 978-1-349-21230-9
|
Authors |
Michael J. Baker |