Marktpsychologie
Gabler
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| Chapter title |
Die Theorie psychologischer Reaktanz
|
|---|---|
| Chapter number | 5 |
| Book title |
Marktpsychologie
|
| Published by |
Gabler, January 2010
|
| DOI | 10.1007/978-3-8349-6314-7_5 |
| Authors |
Gerhard Raab, Alexander Unger, Fritz Unger, Raab, Gerhard, Unger, Alexander, Unger, Fritz |
Twitter Demographics
The data shown below were collected from the profiles of 4 tweeters who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 4 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 29 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 29 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 13 | 45% |
| Student > Master | 8 | 28% |
| Researcher | 2 | 7% |
| Student > Ph. D. Student | 1 | 3% |
| Unknown | 5 | 17% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 9 | 31% |
| Social Sciences | 6 | 21% |
| Business, Management and Accounting | 4 | 14% |
| Economics, Econometrics and Finance | 2 | 7% |
| Design | 2 | 7% |
| Other | 1 | 3% |
| Unknown | 5 | 17% |