Building great customer experiences
Palgrave Macmillan
Chapter title |
The customer experience is the embodiment of the brand
|
---|---|
Chapter number | 8 |
Book title |
Building Great Customer Experiences
|
Published by |
Palgrave Macmillan, London, January 2002
|
DOI | 10.1057/9780230554719_8 |
Book ISBNs |
978-1-4039-3949-4, 978-0-230-55471-9
|
Authors |
Colin Shaw, John Ivens, Shaw, Colin, Ivens, John |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 50% |
Student > Ph. D. Student | 1 | 25% |
Unspecified | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Computer Science | 1 | 25% |
Social Sciences | 1 | 25% |
Engineering | 1 | 25% |