Handbuch Medienwirkungsforschung
Springer Fachmedien Wiesbaden
Chapter title |
Werbekommunikation
|
---|---|
Chapter number | 17 |
Book title |
Handbuch Medienwirkungsforschung
|
Published by |
Springer VS, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-531-18967-3_17 |
Book ISBNs |
978-3-53-118158-5, 978-3-53-118967-3
|
Authors |
Patrick Weber, Andreas Fahr, Weber, Patrick, Fahr, Andreas |
Country | Count | As % |
---|---|---|
Unknown | 19 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 7 | 37% |
Student > Master | 5 | 26% |
Researcher | 2 | 11% |
Student > Doctoral Student | 1 | 5% |
Unknown | 4 | 21% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 6 | 32% |
Economics, Econometrics and Finance | 3 | 16% |
Business, Management and Accounting | 2 | 11% |
Sports and Recreations | 2 | 11% |
Psychology | 1 | 5% |
Other | 1 | 5% |
Unknown | 4 | 21% |