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| Chapter title |
Marketing: Das Management aller Zielgruppen
|
|---|---|
| Chapter number | 1 |
| Book title |
Perspektivwechsel im Employer Branding
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-06384-9_1 |
| Book ISBNs |
978-3-65-806383-2, 978-3-65-806384-9
|
| Authors |
Roland Mattmüller, Andrea Buschmann |