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Social Commerce

Overview of attention for book
Cover of 'Social Commerce'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to Social Commerce
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    Chapter 2 Tools and Platforms for Social Commerce
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    Chapter 3 Supporting Theories and Concepts for Social Commerce
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    Chapter 4 Marketing Communications in Social Media
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    Chapter 5 Customer Engagement and Metrics
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    Chapter 6 Social Shopping: Concepts, Benefits, and Models
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    Chapter 7 Social Customer Service and CRM
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    Chapter 8 The Social Enterprise: From Recruiting to Problem Solving and Collaboration
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    Chapter 9 Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
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    Chapter 10 Strategy and Performance Management in Social Commerce
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    Chapter 11 Implementing Social Commerce Systems
Attention for Chapter 7: Social Customer Service and CRM
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