Russian
Social Commerce
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction to Social Commerce
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Altmetric BadgeChapter 2 Tools and Platforms for Social Commerce
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Altmetric BadgeChapter 3 Supporting Theories and Concepts for Social Commerce
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Altmetric BadgeChapter 4 Marketing Communications in Social Media
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Altmetric BadgeChapter 5 Customer Engagement and Metrics
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Altmetric BadgeChapter 6 Social Shopping: Concepts, Benefits, and Models
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Altmetric BadgeChapter 7 Social Customer Service and CRM
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Altmetric BadgeChapter 8 The Social Enterprise: From Recruiting to Problem Solving and Collaboration
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Altmetric BadgeChapter 9 Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
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Altmetric BadgeChapter 10 Strategy and Performance Management in Social Commerce
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Altmetric BadgeChapter 11 Implementing Social Commerce Systems