You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Chapter title |
A Comparison of TV Ads Aimed At the General U.S. Market, The U.S. Hispanic Market, and the Mexican Market
|
---|---|
Chapter number | 21 |
Book title |
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13162-7_21 |
Book ISBNs |
978-3-31-913161-0, 978-3-31-913162-7
|
Authors |
H. Stanley Hart, Scott D. Roberts, Francisco Valderrey |