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Timeline
| Chapter title |
Explikationsansätze für Markenerosion
|
|---|---|
| Chapter number | 3 |
| Book title |
Identifikation und Erklärung von Markenerosion
|
| Published by |
Deutscher Universitätsverlag, January 2004
|
| DOI | 10.1007/978-3-322-81616-0_3 |
| Book ISBNs |
978-3-82-447948-1, 978-3-32-281616-0
|
| Authors |
Oliver Klante, Klante, Oliver |