Table of Contents

1. Altmetric Badge
   Book Overview
2. Altmetric Badge
   Chapter 1 A Consumer Culture Theory Approach to Analyzing Beauty Culture in Iran
3. Altmetric Badge
   Chapter 2 Tracing the Impact of Consumer Animosity in In-groups towards Out-group focused Endorsements in Multicultural Environments
4. Altmetric Badge
   Chapter 3 Global Privacy: An International Perspective Examining Perceptions of Information Sensitivity and Consumers Willingness to Provide Personal Informaiton
5. Altmetric Badge
   Chapter 4 Effective Sales Management: What Do Sales People Think?
6. Altmetric Badge
   Chapter 5 Impact of Servant Leadership on Ethical Climate, Supervisor Conflict, and Organizational Outcomes
7. Altmetric Badge
   Chapter 6 Impact of Perfectionism and Self-Efficacy on Job Performance and Work Engagement : Genmes and Boomers
8. Altmetric Badge
   Chapter 7 The Impact of Sales Performance Goals on Behaviors: Enhancing or Compromising Sustainable Performance?
9. Altmetric Badge
   Chapter 8 The Skills and Competencies of Sales Leaders: A Survey
10. Altmetric Badge
    Chapter 9 Music Authenticity is in the Eye (and Ear) of the Beholder: Perception of Cues and Intentions of Behavior
11. Altmetric Badge
    Chapter 10 Examining the Visual Map of Athlete Endorsement Effectiveness: A Case Of 2010 FIFA World Cup
12. Altmetric Badge
    Chapter 11 Whither Simplicity? An Exploratory Study of The Antecedents of Voluntary Simplicity
13. Altmetric Badge
    Chapter 12 Laying the Foundation for an Ecosystem of Creativity Marketing
14. Altmetric Badge
    Chapter 13 Don’t Copy off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies
15. Altmetric Badge
    Chapter 14 Iintended and Realised Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments
16. Altmetric Badge
    Chapter 15 The Role Of Religion In Anti-Consumption Tendencies: Religiosity As A Different Form of Consumer Resistance
17. Altmetric Badge
    Chapter 16 Consumers’ Different Website Use Patterns and Value Perceptions in the Context of Local Newspapers
18. Altmetric Badge
    Chapter 17 Influence of Brand-Related Antecedents and Extraversion on Consumers’ Online Brand Referrals
19. Altmetric Badge
    Chapter 18 The Captcha Conflict — A Consumer’S Choice Between Security and Convenience
20. Altmetric Badge
    Chapter 19 The Online Learning Environment: Delivering Quality?
21. Altmetric Badge
    Chapter 20 Conditions of Departmental Power: A Strategic Contingency Exploration of Marketing’s Customer Connecting Role
22. Altmetric Badge
    Chapter 21 Environmental Person-Organization Fit And The Importance Of Promoting Organizational Policy Internally
23. Altmetric Badge
    Chapter 22 Understanding Employee Environmental Behaviour In Professional Service Firms
24. Altmetric Badge
    Chapter 23 Efficiency of the Process and Maximization of Results from Communication Efforts: Proposition and Test of a Model to Evaluate the Mix of Conventional Media and Interactive Media.
25. Altmetric Badge
    Chapter 24 Learning Styles and Marketing Communication Media: Relationships and the Effects on Brand Responses
26. Altmetric Badge
    Chapter 25 Media Guiding Consumers Across Different Stages of the Purchase Process
27. Altmetric Badge
    Chapter 26 Development of a Scale to Measure the Perceived Interactivity of Websites
28. Altmetric Badge
    Chapter 27 A Collective Movement Perspective of Online Shoppers
29. Altmetric Badge
    Chapter 28 Trusted Advisor: A Key Variable on the Path to Co-Creating Value with Clients
30. Altmetric Badge
    Chapter 29 Value Priorities and Consumer Behavior of Turkish Immigrants in Germany
31. Altmetric Badge
    Chapter 30 A Latent Variable Modeling Approach To Understanding Attitudinal And Behavioral Ethnic Identity In Hispanic Consumer Behavior: A Structured Abstract
32. Altmetric Badge
    Chapter 31 The Effect of a Muslim Endorsement on Non-Muslim’s Attitudes and Purchase Intentions
33. Altmetric Badge
    Chapter 32 The Influence of E-Service-Quality on Customer Value Perception and Satisfaction: The Case of Third-Party Web Sites
34. Altmetric Badge
    Chapter 33 Teleological Approaches from Complexity Sciences in Services
35. Altmetric Badge
    Chapter 34 Extending the ACSI to Goodwill: Assessing Donor Satisfaction and Engagement
36. Altmetric Badge
    Chapter 35 Understanding Bloggers: Opinion Leadership and Motivations to Use Blogs Among Bloggers and Blog Readers
37. Altmetric Badge
    Chapter 36 The Evolution and Impact of Online Word-of-Mouth (eWOM) Research: A Structured Review and Integrated Model
38. Altmetric Badge
    Chapter 37 Efficacy of Ads with Short Message Service (SMS) Copy
39. Altmetric Badge
    Chapter 38 Marketing Planning and Sales Autonomy as a Combination Remedy for Marketing Myopathy
40. Altmetric Badge
    Chapter 39 The Use of Manangement Control to Guide Marketing Department Power in Establishing Market Orientation: A Resource Dependence Perspective
41. Altmetric Badge
    Chapter 40 Complementarity of Innovation Capability and Customer-Linking Capability: A Configurational Approach
42. Altmetric Badge
    Chapter 41 Leadership Style & Strategic Management: An Analysis of Hierarchical Influence
43. Altmetric Badge
    Chapter 42 The Market Power of Private Labels- Retailer’s Brand and Industry Effect
44. Altmetric Badge
    Chapter 43 Is it Worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
45. Altmetric Badge
    Chapter 44 Why is it Important for Private Labels to Innovate? : The Effects on Trust and WOM.
46. Altmetric Badge
    Chapter 45 Retail Assortment Size and Customer Choice Overload: The Influence of Shopping Enjoyment and Time Pressure
47. Altmetric Badge
    Chapter 46 The Effect of Touch on Perceived Product Freshness
48. Altmetric Badge
    Chapter 47 The Impact of Social Advertising Campaigns in Shaping Egyptian Youth’s Behavioral Intentions
49. Altmetric Badge
    Chapter 48 Social Media Analysis as a New Research Tool — An Exploratory Study to Determine the Reliability and Validity of Analyses on the Social Web
50. Altmetric Badge
    Chapter 49 The Strategic Influence of Firm-Created WOM: Evidence from a Movie Industry
51. Altmetric Badge
    Chapter 50 Ok, we have the Resources, But what Next? A Conceptual Model of the Effects of Project Team Activities on Customer Perceived Value
52. Altmetric Badge
    Chapter 51 A Framework to Masure the Co-Created Concept of Value
53. Altmetric Badge
    Chapter 52 Expanding the Scope of Value Co-Creation
54. Altmetric Badge
    Chapter 53 The Study of Marketing Institutions: Ramifications of Its Current Status on the Future Direction of the Field of Marketing
55. Altmetric Badge
    Chapter 54 Disservice: A Framework of Sources and Solutions
56. Altmetric Badge
    Chapter 55 Service Quality, Customer Satisfaction, Value and Loyalty An Empirical Investigation In A Service Failure Context
57. Altmetric Badge
    Chapter 56 Service Branding: The Sign of Apparel
58. Altmetric Badge
    Chapter 57 “I am so Embarrassed!” - How Personal and Empathic Embarrassment in Personal Product Purchasing Impacts Sales Clerk Choice
59. Altmetric Badge
    Chapter 58 Co-Creating Value With Self-Service Technology: Helping Customers Help Themselves
60. Altmetric Badge
    Chapter 59 Customers Helping Customers: Payoffs For Linking Customers In Service Settings
61. Altmetric Badge
    Chapter 60 Customer Experience Decomposition: A Conceptual Framework
62. Altmetric Badge
    Chapter 61 Reciprocal Effect of Store Brand Extension: Evidences from Scanner Panel Data
63. Altmetric Badge
    Chapter 62 The Effects of Reward Type and its Likelihood in Customer Brand Co-Creation Activity on Self-Brand Connection
64. Altmetric Badge
    Chapter 63 Sport Celebrity Endorsement and the British Consumer
65. Altmetric Badge
    Chapter 65 The Trademark Dilution Revision Act of 2006: A Rationale for Changes in the Trademark Dilution Act of 1995
66. Altmetric Badge
    Chapter 66 The Effect of Prior Outcomes on Consumer Sellers’ Evaluations of Planned On-Line Resale
67. Altmetric Badge
    Chapter 67 Brand Tribalism: An Anthropological Perspective
68. Altmetric Badge
    Chapter 68 Conceptualizing Marketing Relationship Models and their Impact on Customer Response
69. Altmetric Badge
    Chapter 69 A Closer Look at Destination: Image, Personality, Relationship and Loyalty
70. Altmetric Badge
    Chapter 70 The Modern Renegotiations of Confucian Ethics and Implications on Ethical Consumption in China
71. Altmetric Badge
    Chapter 71 The Influence of Product Knowledge on Consumer’s Company and Product Evaluations in Product-Harm Crisis Situations
72. Altmetric Badge
    Chapter 72 Understanding Ethical Consumers: A New Approach Towards Modeling Ethical Consumer Behaviours
73. Altmetric Badge
    Chapter 73 Assessing the Role of Service Quality of Retail Self-Checkouts on Customer Satisfaction and Loyalty: Empirical Evidence from an Emerging Market
74. Altmetric Badge
    Chapter 74 Marketing Sustainability: Consumer Responses to the Social Quality of Private Labels
75. Altmetric Badge
    Chapter 75 Does a Multi-Channel Return Policy Affect Online Purchase Intention?
76. Altmetric Badge
    Chapter 76 Sustainability in the Apparel and Textiles Industry: A Conceptual Paper Addressing Previous Findings and Areas of Future Research
77. Altmetric Badge
    Chapter 77 Swapping Stories: An Exploratory Study of Consumer Exchange Motivations and Behavior
78. Altmetric Badge
    Chapter 78 Exploring the Impact of Consumers’ Second-Hand Clothing Motivations on Shopping Outcomes: An Investigation of Weekend Market Patronage in Thailand
79. Altmetric Badge
    Chapter 79 Understanding the R in CSR: Are Retailers or Manufacturers Most Responsible for Promoting Healthier Eating?
80. Altmetric Badge
    Chapter 80 Materialism through a Magnifying Glass: A Comprehensive Model of the Antecedents and Consequences of Three Facets of Materialism
81. Altmetric Badge
    Chapter 81 Explaining Variation in Conspicuous Consumption: An Empirical Examination
82. Altmetric Badge
    Chapter 82 Materialism: A General Hierarchical Model Perspective
83. Altmetric Badge
    Chapter 83 Empowering Digital Information Consumers: The Effects Of Self-Efficacy, Optimum Stimulation Level And Perceived Interactivity On Value In Use
84. Altmetric Badge
    Chapter 84 Facilitating Innovations and Value Co-Creation in Industrial B2B Firms by Combining Digital Marketing, Social Media and Crowdsourcing
85. Altmetric Badge
    Chapter 85 The Dark Side of Customer Co-Creation – What Happens When Technology-Based Co-Created Services Fail?
86. Altmetric Badge
    Chapter 86 Self-Regulation of Corporate Reputation to Deter “Green- Washing” In Sustainable Architecture: A Case Study
87. Altmetric Badge
    Chapter 87 Consumers’ Inferential Evaluations of Sustainability Attributes Based on Incomplete Product Information
88. Altmetric Badge
    Chapter 88 Save the Planet or Save Some Money? How the Framing of Environmentally Friendly Behaviour Affects Consumers.
89. Altmetric Badge
    Chapter 89 Athlete Identification and Brand Personality States
90. Altmetric Badge
    Chapter 90 The Effect of Brand Awareness, Internet Search Patterns and Product-Line Characteristics on Revenue Premium
91. Altmetric Badge
    Chapter 91 The Effect of the Foreign Brand on Consumer Perception
92. Altmetric Badge
    Chapter 92 The Value Concept Over Time And In The Perception Of Brazilian Management Students
93. Altmetric Badge
    Chapter 93 Marketing Elements for Designing of the Integral Tourist Product-Colima
94. Altmetric Badge
    Chapter 94 Customers Service Experience in Hospitals: A Dip and SOS Construct of Negative Encounters
95. Altmetric Badge
    Chapter 95 Service Ecosystems Design in Ethnic Markets
96. Altmetric Badge
    Chapter 96 Co-Creation of Award Winning Advertisements
97. Altmetric Badge
    Chapter 97 Firm Capabilities, Customer/Supplier Participation, and Firm Performance
98. Altmetric Badge
    Chapter 98 Considering the Nature of Value Capturing Mechanisms in Industrial Buyer-Supplier Exchange — A Structured Abstract
99. Altmetric Badge
    Chapter 99 Social Analytics in Hedonic and Utilitarian Companies
100. Altmetric Badge
     Chapter 100 MBA Students as customers: The Kano Method and Collegiate Website Excitement Factors
101. Altmetric Badge
     Chapter 101 Internet Literacy And Attitudes Towards Internet Advertising: A Cross-Cultural Study
102. Altmetric Badge
     Chapter 102 Social Media Strategy And Online Brand Reputation The Luxury Hospitality Case
103. Altmetric Badge
     Chapter 103 How to Push Consumers’ Intention to Adopt Alternative Fuel Vehicles – An Integrative Adoption Model
104. Altmetric Badge
     Chapter 104 Bringing Cultural Diversity to Service Marketing Courses: A Servqual Exercise
105. Altmetric Badge
     Chapter 105 Applying a Business Model to Institution-Student Relationships
106. Altmetric Badge
     Chapter 106 Teaching The Fuzzy Front End Of Innovation: Real-Life Application With Cross-Functional And International Teams
107. Altmetric Badge
     Chapter 107 Empowered Students – Service-Oriented Universities: How to Manage Higher Education in the 21 st Century
108. Altmetric Badge
     Chapter 108 Marketing’s Role in Supply Chain Success
109. Altmetric Badge
     Chapter 109 Academicians’ and Practitioners’ Views of Marketing Students’ Required Knowledge and Skills: A Structured Abstract
110. Altmetric Badge
     Chapter 110 An Empirical Comparison Of Measures Of Multiple-Choice Question Item Difficulty
111. Altmetric Badge
     Chapter 111 A Taxonomy Assessment And Item Analysis Of A Retailing Management Multiple-Choice Question Bank
112. Altmetric Badge
     Chapter 112 Evaluating the Impact of Celebrity Status and Character Likability on Brand Recognition
113. Altmetric Badge
     Chapter 113 Cyber-Positioning: Bestselling Authors’ Online Communicated Brand Personalities
114. Altmetric Badge
     Chapter 114 The Oprah Effect: Investigating the Celebrity-Candidate Endorsement Relationship
115. Altmetric Badge
     Chapter 115 Do Method and Lack of Context Explain Low Stability of Brand Associations? No!
116. Altmetric Badge
     Chapter 116 The Antecedents of Eco-Friendly Brand Image: A Pilot Study
117. Altmetric Badge
     Chapter 117 Brand Personality in Industrial Markets: Conceptualization and Measurement
118. Altmetric Badge
     Chapter 118 The Influence of Shareholder Complaints on Companies’ Product-Advertising Investments
119. Altmetric Badge
     Chapter 119 A Quality Framework for Case Study Research: “Convincingness”
120. Altmetric Badge
     Chapter 120 Comparing Consumer Reactions to Percentage and Absolute Values: An Analogue Magnitude Encoding Perspective
121. Altmetric Badge
     Chapter 121 Is There a Better Price for This Product? Internet and Prevalence of Relative Thinking
122. Altmetric Badge
     Chapter 122 What’s That Plane Ticket Worth? Responding to Dynamic Pricing Strategies
123. Altmetric Badge
     Chapter 123 Explaining NFL Fans’ Purchase Intentions for Revered and Reviled Teams: A Dual-Process Perspective
124. Altmetric Badge
     Chapter 124 The Contagious Influence of Experiential Presentation in Online Negative Word-of-Mouth: A Sender’s MAO Perspective
125. Altmetric Badge
     Chapter 125 Consumer Information Search behavior for Experiential and Material Purchases
126. Altmetric Badge
     Chapter 126 A Two-Step Recommendation to Improve Stability in Free Choice Brand-Attribute Associations
127. Altmetric Badge
     Chapter 127 The Transfer of Personality to Brands from Associated Spokespersons
128. Altmetric Badge
     Chapter 128 Achieving Loyalty in Athlete Branding: Examining the Relationship between Athlete Brand Image and Consumer Loyalty
129. Altmetric Badge
     Chapter 129 Environmentally Sustainable Supply Chain Management: An Evolutionary Framework
130. Altmetric Badge
     Chapter 130 Sustainable Logistics in Brazil and the United States: An Exploratory Study
131. Altmetric Badge
     Chapter 131 Marriage of Inconvenience: Value Co-Destruction in an Inter-Dependent Supply Chain Relationship
132. Altmetric Badge
     Chapter 132 An Exploratory Study of Extreme Couponing
133. Altmetric Badge
     Chapter 133 Effects Of Anti-Tobacco Brands Ad Parodies On Cigarette Brands Attitude
134. Altmetric Badge
     Chapter 134 Customer Relationship Development in Hedonic and Utilitarian Services
135. Altmetric Badge
     Chapter 135 Sequential Learning Of Profit Maximizing Sales Prices
136. Altmetric Badge
     Chapter 136 Firm Pricing Orientation And Pricing Decisions In Industrial Markets
137. Altmetric Badge
     Chapter 137 Mindful Pricing: Transforming Organizations Through Value Based Pricing
138. Altmetric Badge
     Chapter 138 Revisiting The Netnography: Implications For Social Marketing Research Concerning Controversial And/Or Sensitive Issues
139. Altmetric Badge
     Chapter 139 Social Media Marketing on Facebook: Investigating Determinants and Consequences of Users’ Attitude Toward the Facebook Page
140. Altmetric Badge
     Chapter 140 A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement
141. Altmetric Badge
     Chapter 141 Tastes great or tasty? Matching advertising language to product construal
142. Altmetric Badge
     Chapter 142 Making the Rainbow Connection: Factors Influencing Gay Consumers’ Evaluations of Gay-Friendly Corporate Activities
143. Altmetric Badge
     Chapter 143 Disparities In Professional Services Advertising: Communicated And Conceived Identity
144. Altmetric Badge
     Chapter 144 How can Salespeople’s Performance be Improved? The Role of Ethical Climate and Ethical Behavior
145. Altmetric Badge
     Chapter 145 Doctors As Salespeople: Strengthening Relationships With Patients To Motivate Better Self-Care
146. Altmetric Badge
     Chapter 146 Dynamically Adapting Sales Influence Tactics in E-Commerce
147. Altmetric Badge
     Chapter 147 The Impact of Unwarranted Tip Requests on Self-Conscious Emotions, Attitutdes, & Repatronage Intentions
148. Altmetric Badge
     Chapter 148 Forming Product Return Intentions To Reduce Cognitive Dissonance After Purchase
149. Altmetric Badge
     Chapter 149 Entrepreneurial Identity Brand Management: A Brand Management Model For Smes
150. Altmetric Badge
     Chapter 150 A Statistical Process to Incorporate the Use of Demographics to Help Select the “Best” Number of Market Segments
151. Altmetric Badge
     Chapter 151 BINATIONAL STUDY OF THE IMPACT OF BRAND IMAGE, BRAND PERSONALITY AND BRAND LOVE ON WORD OF MOUTH: THE CASE OF FASHION BRANDS IN UK AND SWITZERLAND
152. Altmetric Badge
     Chapter 152 How Do Market Characteristics Influence Brand Country Of Origin Effects?
153. Altmetric Badge
     Chapter 153 The Interplay Between Perceived Brand Globalness, Domestic Brand Origin, and Brand Attitude
154. Altmetric Badge
     Chapter 154 Challenges and Chances for International Portfolio Acquisition Brands (IPA Brands) in Developing Countries
155. Altmetric Badge
     Chapter 155 The Teaching of Social Media Marketing
156. Altmetric Badge
     Chapter 156 Exploring Social Media Marketing Strategies in SMEs
157. Altmetric Badge
     Chapter 157 Web Analytics and Social Media Monitoring in Industrial Marketing: Tools for Improving Marketing Communication Measurement
158. Altmetric Badge
     Chapter 158 Fostering Social Media Relationships: The Role of Parasocial Interaction
159. Altmetric Badge
     Chapter 159 Negative Spokesperson Publicity: Comparing the Reactions of Investors and Firms
160. Altmetric Badge
     Chapter 160 Consider the Source: Comparing Customer Reactions to Hearing about a Company Transgression by Word-of-Mouth vs. through the Media
161. Altmetric Badge
     Chapter 161 Source Misattribution for the Sake of Attitude Change: A Conceptualization of the Role of Social Identity in Inducing Dissociative Processing
162. Altmetric Badge
     Chapter 162 How Corporate Social Responsibility Impacts Consumer Adoption of Nutrition Information
163. Altmetric Badge
     Chapter 163 The “Bigger” Company Responsibility — When One Bad Product Harms a Country’s Image —
164. Altmetric Badge
     Chapter 164 Is CSR Important for All Types of Fans?: The Value of Corporate Social Responsibility in Sport
165. Altmetric Badge
     Chapter 165 Consumer Behavior in Flea Markets and Bottom of the Pyramid Marketing
166. Altmetric Badge
     Chapter 166 Cultural Intelligence and Emotional Intelligence in External and Internal Sales Relationships
167. Altmetric Badge
     Chapter 167 Marketing Intelligence Fosters Ownership Among Sakespersons to Improve their Service Quality: A Role of Marketing
168. Altmetric Badge
     Chapter 168 Empowering Salespeople: Does it Work?
169. Altmetric Badge
     Chapter 169 Customer Relationship Management: The Evolving Role of Customer Data
170. Altmetric Badge
     Chapter 170 Toward an Understaning of Customer Negotiation Behavior: A Structured Abstract
171. Altmetric Badge
     Chapter 171 What Consumers Value: Relationships and Utility
172. Altmetric Badge
     Chapter 172 Affect and Self-Expression as Determinants of a Lasting Purchase: The Case of the Tattoo Patron
173. Altmetric Badge
     Chapter 173 Mortality Salience, Mood Regulation and Materialism
174. Altmetric Badge
     Chapter 174 How do Fine-Grained Emotions Affect the Helpfulness Vote of a Product Review? Evidence from User Generated Content Using Latent Semantic Analysis
175. Altmetric Badge
     Chapter 175 How to Adopt Social Behavior to Achieve Efficient Social Marketing
176. Altmetric Badge
     Chapter 176 Customer-Driven Benchmarking: A Strategic Approach Leading To Sustainable Performance
177. Altmetric Badge
     Chapter 177 Social Mobility and the Demand for Luxury in Russia: A Typology of Russian Consumers of Luxury Goods
178. Altmetric Badge
     Chapter 178 Supply Chain Alertness: A Relational Review
179. Altmetric Badge
     Chapter 179 A Framework for Relational Behaviors in Supply Chains: A Social Exchanage and Strategic Alignment ‘Fit’ Perspective
180. Altmetric Badge
     Chapter 180 Authenticity In The Channel
181. Altmetric Badge
     Chapter 181 The Price of Customer Engagement: How Substitution in Online Services Leads to Decreasing Revenues
182. Altmetric Badge
     Chapter 182 Managing Information Overload: The Case of Online Product Review Categorization
183. Altmetric Badge
     Chapter 183 Towards The Measurement Of Online Influence
184. Altmetric Badge
     Chapter 184 Factors Affecting Consumers’ Willingness to Adopt?-Health Information
185. Altmetric Badge
     Chapter 186 Use and Adaptation of International Internet Marketing Communications: A Conceptual Model
186. Altmetric Badge
     Chapter 187 A Modified Social Cognition Model Predicting Patient Health Behaviors: The Mediating Role of Hope — Structured Abstract
187. Altmetric Badge
     Chapter 188 Consumer Locus Of Control: Assessment Instrument Construction And Validation
188. Altmetric Badge
     Chapter 189 Marketing As A Science: Does It Matter?
189. Altmetric Badge
     Chapter 190 Blue Print of a General Theory – Marketing Literature Review
190. Altmetric Badge
     Chapter 191 Marketing Dynamic Capabilities: A Review Of Conceptualization And Development, Foundations And Future Research Agenda
191. Altmetric Badge
     Chapter 192 Revisiting the Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy
192. Altmetric Badge
     Chapter 193 Revisiting The Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy
193. Altmetric Badge
     Chapter 194 Evaluating Supply Chain Risk Mitigation Strategy
194. Altmetric Badge
     Chapter 195 The Sources of Purchase Risks of a New Packaging Technology from a Supply Network Perspective
195. Altmetric Badge
     Chapter 196 Young Children as Parents’ Extended Selves
196. Altmetric Badge
     Chapter 197 Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status
197. Altmetric Badge
     Chapter 198 Who am I to you? A phenomeiiological study of romance, sense of self and the experience of cosmetics consumption
198. Altmetric Badge
     Chapter 200 Any user can be any self they that they want so long as it is what they ‘ought’ to be: Exploring self-presentation in the presence of multiple audiences on social network sites
199. Altmetric Badge
     Chapter 201 My Values or Our Identity? The Moderating Role of Identities on Values-Behavior Congruence and Green Consumption Decisions
200. Altmetric Badge
     Chapter 202 How Smooth Does It Feel? The Effects of Haptics on Consumers’ Nutritional Perceptions
201. Altmetric Badge
     Chapter 203 Biased Evaluation of Products Caused by Targeting Effect of Multilingual Product Packaging
202. Altmetric Badge
     Chapter 204 How to Make Non-Natural Products Appear More Natural? Changes in Process Work Better Than Changes in Content
203. Altmetric Badge
     Chapter 205 Satisfaction and Loyalty in E-Commerce: The Moderating Role of Nationality
204. Altmetric Badge
     Chapter 206 Effects of Product Type and Gender on Online Purchase Attitudes and Intentions: A Structured Abstract
205. Altmetric Badge
     Chapter 207 Clicking or Buying? Impacts of Website Quality and Website Attitude on E-Impulse Buying
206. Altmetric Badge
     Chapter 208 An Investigation of Motivational Factors and the Moderating Effect of Familiarity on Intention to Use Self-Service Technology to Purchase Apparel
207. Altmetric Badge
     Chapter 209 Attitudinal Segmentation and Loyalty of Retailer Online Community Users
208. Altmetric Badge
     Chapter 210 Positive Consumption Emotion to Purchase Intention Cross-Cultural Evidence from China and India
209. Altmetric Badge
     Chapter 211 Profiling Thailand’s Retail Industry: An Analysis of Market Change and Opportunities for Future Growth
210. Altmetric Badge
     Chapter 212 The Effect of Social Influence on Consumer Regret
211. Altmetric Badge
     Chapter 213 La Vie BohÈme? The Role of an Operatic Flash Mob on Consumer Behavior
212. Altmetric Badge
     Chapter 214 Female Consumers: Empowerment Through Diy Consumption
213. Altmetric Badge
     Chapter 215 The Role Of Individual-Level Factors In Explaining Marketing Power
214. Altmetric Badge
     Chapter 216 How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation
215. Altmetric Badge
     Chapter 217 Consumer = Prospective Employee? The Influence of Organizational Products/Services on the Perception of the Employer Brand
216. Altmetric Badge
     Chapter 218 The Role Of Need For Cognition On Responses To Catalogs
217. Altmetric Badge
     Chapter 219 An Assessment Of Hierarchical Linear Modeling In International Business
218. Altmetric Badge
     Chapter 220 Understanding Factors That Impact Firms’ Intent to Export in the Future
219. Altmetric Badge
     Chapter 221 Internationalization Of Fast Fashion Retailers: Does It Follow The Uppsala Model?
220. Altmetric Badge
     Chapter 222 Social Media Marketing in B2B-Companies - An Empirical Investigation of the Actual Usage, Challenges and Future Expectations of B2B Social Network Activities
221. Altmetric Badge
     Chapter 223 Risk Perception In Remote Service Encounters
222. Altmetric Badge
     Chapter 224 Market Turbulence and Electronic Approaches to Marketing in Wine Sector SMEs: A Structured Abstract
223. Altmetric Badge
     Chapter 225 A Framework for Examining B2B Digital Communication
224. Altmetric Badge
     Chapter 226 Effects of National Culture on Attitude Toward Online Shopping: Two Country Individual and National Cultural Comparison
225. Altmetric Badge
     Chapter 227 Technology Acceptance Model, Consumser Personality and Smartphone Users’ Satisfaction
226. Altmetric Badge
     Chapter 228 Alleviating Privacy Obstacle in NOEW Mobile Service Adoption
227. Altmetric Badge
     Chapter 229 A Study of Understanding When Technology Attributes Can Increase Preference
228. Altmetric Badge
     Chapter 230 Generational Differences in Online Trust Development: Millennials V. Baby Boomers
229. Altmetric Badge
     Chapter 231 The Proper Meal, Social Capital, and Jia Ren Guanxi in Urban China
230. Altmetric Badge
     Chapter 232 The Exploratory Study of Drinking Motives Among Polish Female Undergraduate Students
231. Altmetric Badge
     Chapter 233 Values As Antecedents For Ecologically Conscious Consumer Behavior Among Seniors: A Cross-Cultural Comparison
232. Altmetric Badge
     Chapter 234 Is Marketing to Individuals Targeting Segments of One?
233. Altmetric Badge
     Chapter 235 Value, Brand And Relationship Drivers In Cellular Phone Markets
234. Altmetric Badge
     Chapter 236 Modeling the Effect of Brand Proliferation on Category Expansion and Cannibalization
235. Altmetric Badge
     Chapter 237 Customized Communication Incongruity (CCI) Through the Activation Of African-American Stereotypes
236. Altmetric Badge
     Chapter 238 Shaping Contact Employee Extra-Role Performance Through Imo Adoption
237. Altmetric Badge
     Chapter 239 Highlighting the Role of Servicescapes and Organizational Climate on Employees’ Performance
238. Altmetric Badge
     Chapter 240 Enhancing Customer Perceived Service Quality Through IMO Diffusion
239. Altmetric Badge
     Chapter 241 Predictors Of Retail Salesperson Creativity And Associated Performance Implications
240. Altmetric Badge
     Chapter 242 Persuasion Knowledge Model as a Framework for Researching Loyalty Dynamism using Critical Incident Technique
241. Altmetric Badge
     Chapter 243 Value Generation And Impact On Commitment In Business-To-Business Relationships
242. Altmetric Badge
     Chapter 244 Facebook vs. Traditional Print Advertising: Examining Influence Over Information
243. Altmetric Badge
     Chapter 245 The Relationship Between Motivation, Self-Control and Locus of Control within Gambling
244. Altmetric Badge
     Chapter 246 Preliminary Results On Responses to Free Toys and Fast Food
245. Altmetric Badge
     Chapter 247 Gone but Not Forgotten: Symbolic Meaning and Motives in Gift-Giving to the Deceased
246. Altmetric Badge
     Chapter 248 Beer Advertising On Tv And Occurrence Of Traffic Accidents In Peru
247. Altmetric Badge
     Chapter 249 Corporate Social Responsibility And High And Low Income Customers: Different Perceptions Of Benefit, Value, Price And Purchase Intent
248. Altmetric Badge
     Chapter 250 New Influentials: How Consumption Manifests On Blogs
249. Altmetric Badge
     Chapter 251 From Desire To Necessity: The Role Of Emotions, Attitudes, Perception Of Loss, And Subjective Norms
250. Altmetric Badge
     Chapter 252 The Role of Guilt and Shame on Conspicuous Consumption
251. Altmetric Badge
     Chapter 253 Search: an expense or an experience? Exploring the impact of search on product return intentions
252. Altmetric Badge
     Chapter 254 Rewarding Impulse and Unplanned Purchasing
253. Altmetric Badge
     Chapter 255 Am I Being Manipulated?: The Effects of Co-Creation and Sales Person Orientation on Customer Affect
254. Altmetric Badge
     Chapter 256 Creating and Delivering Curriculum-Based Experiential Learning Courses - 120 Students at a Time
255. Altmetric Badge
     Chapter 257 Getting Students to Buy what We Sell: Product Involvement, Customer Relationship Management, and Customer Satisfaction
256. Altmetric Badge
     Chapter 258 Improving the MBA Student Education Experience
257. Altmetric Badge
     Chapter 259 Coping with Each Other: An Exploration of the Thoughts and Interactions of Retail Employees and Teen Shoppers Co-Existing at the Mall