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Data Analysis in Management with SPSS Software

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Cover of 'Data Analysis in Management with SPSS Software'

Table of Contents

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    Book Overview
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    Chapter 1 Data Management
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    Chapter 2 Descriptive Analysis
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    Chapter 3 Chi-Square Test and Its Application
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    Chapter 4 Correlation Matrix and Partial Correlation: Explaining Relationships
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    Chapter 5 Regression Analysis and Multiple Correlations: For Estimating a Measurable Phenomenon
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    Chapter 6 Hypothesis Testing for Decision-Making
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    Chapter 7 One-Way ANOVA: Comparing Means of More than Two Samples
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    Chapter 8 Two-Way Analysis of Variance: Examining Influence of Two Factors on Criterion Variable
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    Chapter 9 Analysis of Covariance: Increasing Precision in Comparison by Controlling Covariate
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    Chapter 10 Cluster Analysis: For Segmenting the Population
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    Chapter 11 Application of Factor Analysis: To Study the Factor Structure Among Variables
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    Chapter 12 Application of Discriminant Analysis: For Developing a Classification Model
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    Chapter 13 Logistic Regression: Developing a Model for Risk Analysis
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    Chapter 14 Multidimensional Scaling for Product Positioning
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