Soft Computing in Management and Business Economics
Springer Berlin Heidelberg
Chapter title |
Antecedents and Consequences of Attitude Toward Mobile Advertising: The Spanish Case Study
|
---|---|
Chapter number | 19 |
Book title |
Soft Computing in Management and Business Economics
|
Published by |
Springer, Berlin, Heidelberg, January 2012
|
DOI | 10.1007/978-3-642-30457-6_19 |
Book ISBNs |
978-3-64-230456-9, 978-3-64-230457-6
|
Authors |
Alicia Izquierdo-Yusta, Ma. Cristina Olarte-Pascual, Eva M. Reinares-Lara, Izquierdo-Yusta, Alicia, Olarte-Pascual, Ma. Cristina, Reinares-Lara, Eva M. |
Country | Count | As % |
---|---|---|
Unknown | 13 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 23% |
Lecturer | 2 | 15% |
Student > Bachelor | 2 | 15% |
Student > Doctoral Student | 2 | 15% |
Professor | 2 | 15% |
Other | 1 | 8% |
Unknown | 1 | 8% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 5 | 38% |
Computer Science | 2 | 15% |
Business, Management and Accounting | 2 | 15% |
Medicine and Dentistry | 1 | 8% |
Engineering | 1 | 8% |
Other | 0 | 0% |
Unknown | 2 | 15% |