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Mendeley readers
Chapter title |
Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS
|
---|---|
Chapter number | 26 |
Book title |
Advances in Informatics
|
Published by |
Springer, Berlin, Heidelberg, November 2005
|
DOI | 10.1007/11573036_26 |
Book ISBNs |
978-3-54-029673-7, 978-3-54-032091-3
|
Authors |
Dimitris Drossos, George M. Giaglis, Drossos, Dimitris, Giaglis, George M. |
Mendeley readers
The data shown below were compiled from readership statistics for 44 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Spain | 1 | 2% |
United States | 1 | 2% |
Kenya | 1 | 2% |
Unknown | 41 | 93% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 8 | 18% |
Student > Master | 6 | 14% |
Student > Bachelor | 4 | 9% |
Student > Doctoral Student | 3 | 7% |
Professor | 2 | 5% |
Other | 7 | 16% |
Unknown | 14 | 32% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 19 | 43% |
Computer Science | 3 | 7% |
Social Sciences | 3 | 7% |
Unspecified | 2 | 5% |
Psychology | 1 | 2% |
Other | 3 | 7% |
Unknown | 13 | 30% |