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Timeline
Chapter title |
Markenführung versus Controlling? — Ansatzpunkte zur Verbindung „weicher“ und „harter“ Erfolgsfaktoren mithilfe der Balanced Scorecard
|
---|---|
Chapter number | 4 |
Book title |
Trendberichte zum Controlling
|
Published by |
Physica, Heidelberg, January 2004
|
DOI | 10.1007/978-3-7908-2708-8_4 |
Book ISBNs |
978-3-64-262364-6, 978-3-79-082708-8
|
Authors |
Heribert Meffert, Martin Koers, Meffert, Heribert, Koers, Martin |