Evolutionary Psychology in the Business Sciences
Springer-Verlag Berlin Heidelberg
Chapter title |
Cue Management: Using Fitness Cues to Enhance Advertising Effectiveness
|
---|---|
Chapter number | 10 |
Book title |
Evolutionary Psychology in the Business Sciences
|
Published by |
Springer, Berlin, Heidelberg, January 2011
|
DOI | 10.1007/978-3-540-92784-6_10 |
Book ISBNs |
978-3-54-092783-9, 978-3-54-092784-6
|
Authors |
Patrick Vyncke |
Country | Count | As % |
---|---|---|
Austria | 1 | 6% |
Unknown | 17 | 94% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 5 | 28% |
Student > Bachelor | 3 | 17% |
Professor > Associate Professor | 2 | 11% |
Student > Master | 2 | 11% |
Professor | 1 | 6% |
Other | 2 | 11% |
Unknown | 3 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 33% |
Social Sciences | 4 | 22% |
Psychology | 1 | 6% |
Economics, Econometrics and Finance | 1 | 6% |
Earth and Planetary Sciences | 1 | 6% |
Other | 1 | 6% |
Unknown | 4 | 22% |