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Travel Marketing, Tourism Economics and the Airline Product

Overview of attention for book
Attention for Chapter 4: Market Segmentation, Targeting and Positioning
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Mentioned by

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6 X users
wikipedia
1 Wikipedia page

Citations

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275 Dimensions

Readers on

mendeley
1357 Mendeley
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Chapter title
Market Segmentation, Targeting and Positioning
Chapter number 4
Book title
Travel Marketing, Tourism Economics and the Airline Product
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-49849-2_4
Book ISBNs
978-3-31-949848-5, 978-3-31-949849-2
Authors

Mark Anthony Camilleri, Mark Camilleri, Camilleri, Mark Anthony

X Demographics

X Demographics

The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1,357 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 1 <1%
Chile 1 <1%
India 1 <1%
Italy 1 <1%
Unknown 1353 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 230 17%
Student > Master 195 14%
Student > Postgraduate 45 3%
Student > Ph. D. Student 33 2%
Lecturer 30 2%
Other 82 6%
Unknown 742 55%
Readers by discipline Count As %
Business, Management and Accounting 277 20%
Social Sciences 48 4%
Engineering 44 3%
Economics, Econometrics and Finance 42 3%
Computer Science 38 3%
Other 143 11%
Unknown 765 56%