Back to the Future: Using Marketing Basics to Provide Customer Value
Springer, Cham
Title |
Back to the Future: Using Marketing Basics to Provide Customer Value
|
---|---|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-66023-3 |
ISBNs |
978-3-31-966022-6, 978-3-31-966023-3
|
Editors |
Nina Krey, Patricia Rossi |
Country | Count | As % |
---|---|---|
Greece | 1 | 25% |
India | 1 | 25% |
Unknown | 2 | 50% |
Type | Count | As % |
---|---|---|
Members of the public | 4 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 77 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 13 | 17% |
Student > Ph. D. Student | 10 | 13% |
Lecturer | 8 | 10% |
Student > Doctoral Student | 5 | 6% |
Student > Bachelor | 5 | 6% |
Other | 18 | 23% |
Unknown | 18 | 23% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 28 | 36% |
Social Sciences | 8 | 10% |
Economics, Econometrics and Finance | 7 | 9% |
Computer Science | 3 | 4% |
Linguistics | 2 | 3% |
Other | 9 | 12% |
Unknown | 20 | 26% |