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Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

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Table of Contents

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    Book Overview
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    Chapter 1 A Model of the Relationship Between the Environment, Strategy, and Performance
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    Chapter 2 External and Internal Environmental Determinants of Perceived Uncertainty
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    Chapter 3 The Relationship of Channel Structure, Climate and Power to Exchange: Pennington Revisited
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    Chapter 4 Exploring the Characteristics of a Salesperson Social Schema
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    Chapter 5 Antecedents of Involvement and Perceived Purchase Risk: Better Understanding the Consumer Involvement Profile
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    Chapter 6 Restructuring: A Process for Constructing Representations for Choice
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    Chapter 7 The Impact of Individual Differences on the Use of Risk Reduction Strategies in Organizational Purchasing
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    Chapter 8 Initial Impressions in the Organizational Buyer-Seller Dyad
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    Chapter 9 Revisiting the Family Life Cycle: Modifications and Implications
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    Chapter 10 Problem Recognition: the Synergy of a Multi-Method Approach
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    Chapter 11 An Alternative Approach to Celebrity Spokesperson Selection
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    Chapter 12 The Relationship between Organizational Structure and Power in the Buying Center
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    Chapter 13 Compulsive Consumers and Elements of Perceived Price
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    Chapter 14 Marketing Implications of Business to Business Buying: A Model of the Information Flow of the Purchasing Decision Process
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    Chapter 15 Beyond the Family Life Cycle: An Inventory of Variables for Defining the Family as a Consumption Unit
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    Chapter 16 Impulse Buying: A New Framework
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    Chapter 17 Senior Consumers and Technology: New Directions for Research
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    Chapter 18 Moderating Influences on the Relationship between Job Outcomes and Boundary Role Ambiguity
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    Chapter 19 Market Mavens and the Relationship between Smart Buying and Information Provision: An Exploratory Study
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    Chapter 20 Attribute Importance in Determining Industrial Buyer Satisfaction
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    Chapter 21 Toward an Attribution Model of Brand Loyalty
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    Chapter 22 Towards Furthering the Explanation of Relative Influence in Husband-Wife Decision Making: A Qualitative Approach
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    Chapter 23 Globalization of Credit Card Usage: The Case of a Developing Economy
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    Chapter 24 Offset Trading in the US Aircraft Industry: How Much Is Too Much?
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    Chapter 25 Euromarketing: Facts and Fiction
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    Chapter 26 U.S. Trade Protection in the 1990s: Strategic Implications for the Automotive, Electronics, and Textile Industries
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    Chapter 27 Marketing Strategy in an Integrated Europe: Some Research Propositions
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    Chapter 28 A Comparison of American and New Zealand Consumer Perceptions of Sex Role Portrayals in Advertising
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    Chapter 29 Portrayal of Women in Japanese Advertisements
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    Chapter 30 Strategic Business Alliances: Canadian Motives and Objectives in Asia Pacific
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    Chapter 31 Europe 1992: the Impact of Unification of the Automobile Industry
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    Chapter 32 Hong Kong Consumers’ Perception of Domestic Versus Foreign Banks
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    Chapter 33 The Influence of Multi-Level Cultures of Intercultural Negotiation: National, Business, and Organizational Cultures of the U.S. and Japan
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    Chapter 34 Exploring a Proposed Time Use/Commitment Classification Model: a Taxonomy and Methodology Extension to the Far East
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    Chapter 35 Privatization in Developing Countries and the Marketing Imperative
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    Chapter 36 A Cross National Study of Advertising’s Effect on the Savings Rate
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    Chapter 37 International Product Life Cycle: Introduction to Rapid Succession Theory
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    Chapter 38 International Segmentation Options: Getting Away from Conventional Wisdom
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    Chapter 39 Consumer Preferences as Barriers to Standardising Marketing Programmes in the Single European Market: the Role of Country-Of-Origin and Ecological Product Attributes
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    Chapter 40 Sales Adaptation in Japan; an Expansion of the Contingency Model
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    Chapter 41 A Comparative Analysis Of U.S. Vs European Productivity Trends and their Implications for U.S. Global Competitiveness
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    Chapter 42 Southeast Asian Perceptions of U.S. and Japanese Imports: a Cross-National Comparison of Country-Of-Origin Effects
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    Chapter 43 A Look at Recent Ec Tv Advertising Regulations
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    Chapter 44 EC 1992 Initiatives and Advertising Industry Changes
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    Chapter 45 Educating Teachers to Integrate Computers into the K-12 Classroom: a Marketing Education Perspective
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    Chapter 46 The Effects of Cues and Information on Student Performance and Retention
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    Chapter 47 Targeting Minority Groups: Assessing Students’ Needs in Selecting a University
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    Chapter 48 Student Perceptions and Classroom Behavior: Evaluations of Classroom Experience, Perceptions of Standard Evaluations, and Exhibited Behaviors
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    Chapter 49 An Investigation of Educational Needs for Marketing Research Professionals
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    Chapter 50 Teaching Marketing Courses in China’S M.B.A. Program
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    Chapter 51 An Experiential Approach to Bring Reality to Introductory Merchandising Students
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    Chapter 52 Marketing the Introductory Marketing Course: an Analysis of Changes in the "Buyers’" Perceptions
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    Chapter 53 The Multilinguistic Abilities of U.S. Marketing Majors
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    Chapter 54 A Legal View of Excessive Product Consumption
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    Chapter 55 The Commercial Piracy of Intellectual Property
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    Chapter 56 The Foreign Corrupt Practices Act Revisited: Laws to Improve Global Marketing Practice
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    Chapter 57 Product Line Price Optimization With Conjoint Analysis
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    Chapter 58 Purchase Motivation as a Function of Self-Congruity and Functional Congruity: a Structural-Causal Analysis
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    Chapter 59 The Effect of Perceived Fit on Consumer Expectations of Brand Extension Success
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    Chapter 60 Developing and Measuring the Concept of Warranty Premium
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    Chapter 61 Packaging and the Environment: a Discussion of the Issues
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    Chapter 62 Product Bundling: a Normative Model Based on an Orientation Perspective
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    Chapter 63 An Exploratory Investigation of Perceptions of Odd and Even Pricing
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    Chapter 64 A Study of the Relationships between Hospital Advertising Practices and Hospital Characteristics
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    Chapter 65 Industrial Versus Consumer Sales Promotion
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    Chapter 66 Visual Components of Print Advertising: the U.S. and Korea
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    Chapter 67 The Job Involvement/Organizational Commitment Interaction Effect on Salespersons’ Turnover
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    Chapter 68 Perceived Corporate Ethicalness and Salesforce Turnover: a New Rationale for More Ethical Corporate Behavior
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    Chapter 69 Gatekeeper Perceptions: Implications for Improving Sales Ethics and Professionalism
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    Chapter 70 Exploring the use of Incentives in Fundraising by Not-For-Profit Organizations
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    Chapter 71 Organizational Culture and Sales Management
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    Chapter 72 A Comparison of Coupon Usage Behavior Between Afro-, Caucasian- and Chinese-Americans
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    Chapter 73 Antecedents of Ethical Decision Making in Sales Organizations
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    Chapter 74 An Examination of the Effects of Behavioral Variables and Employee Characteristics on the Salesperson’s Propensity to Quit
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    Chapter 75 Normative Criteria for the Development and Appraisal of Marketing Theory
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    Chapter 76 Understanding the Recycler: an Emerging Arena for Marketing Strategy
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    Chapter 77 Differentiation in Business and Economics
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    Chapter 78 Testing the Reliability and Validity of Belk’S and Richins’ Materialism Scales
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    Chapter 79 An Indirect Deterministic Causal Sales Forecasting Model: Accuracy, Information, Conditional Efficiency, and Effectiveness
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    Chapter 80 Phenomenological Research: Procedures and Analysis
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    Chapter 81 Unobtrusive Measures of Income: Alternative Bases for Segmentation
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    Chapter 82 Self-Concept Motivation as Mediator Between Self-Image Congruence and Attitude/Intention
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    Chapter 83 Multiple Comparison and Cross-Validation in Evaluating Structural Equation Models
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    Chapter 84 The Impact of Retailer Use of Point-Of-Purchase Advertising on Sales of Instant-Game Lottery Tickets
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    Chapter 85 The Application of the Analytic Hierarchy Process in Sales Personnel Recruitment
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    Chapter 86 The Influence of the Firm’S Internal Environment on the Job Commitment and Satisfaction of Employees in New Product Development
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    Chapter 87 The Quick Response Impact in Canadian Retailing: a Comparison Across Several Store Formats
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    Chapter 88 Just-In-Time (Jit) Retailing
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    Chapter 89 Customer Adaptations and Retailing: a Replication Study
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    Chapter 90 Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions
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    Chapter 91 An Experimental Investigation of the Effect of Perceived Service Quality on Consumer Satisfaction with Service Encounters
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    Chapter 92 Service Break-Downs a Study of Critical Incidents in an Airline
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    Chapter 93 The New Service Development Process: An Assessment
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    Chapter 94 Information Processing of Services: Implications for New Services and Relationship Marketing
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    Chapter 95 Indicators of Charitable Contribution: Finding Profiles of Donors in the Community
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    Chapter 96 Temporal Pattern Recognition Deficiency
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    Chapter 97 A Managerial Decision Framework for Vertical Integration
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    Chapter 98 Marketing Effectiveness Index (MEI) -Tool for Strategic Marketing Planning
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    Chapter 99 Defining Quality: A Contingency Perspective
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    Chapter 100 The Stratlogic Approach to the Analysis of Competitive Position
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    Chapter 101 The Comstrat Model: Development of an Expert System in Strategic Marketing
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    Chapter 102 Accuracy in Self-Report Measures of Arousal: Use of a Bogus Verification to Attenuate Sensitivity Bias in Sex-in-Advertising Experimentation
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    Chapter 103 A Parsimonious Version of the Personal Involvement Inventory
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    Chapter 104 Explaining Physical Exercise Behavior by Its Cognitive Antecedents
Attention for Chapter 83: Multiple Comparison and Cross-Validation in Evaluating Structural Equation Models
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Chapter title
Multiple Comparison and Cross-Validation in Evaluating Structural Equation Models
Chapter number 83
Book title
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-13248-8_83
Book ISBNs
978-3-31-913247-1, 978-3-31-913248-8
Authors

Youjae Yi, Kent Nassen

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The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 67%
Lecturer 1 33%
Readers by discipline Count As %
Business, Management and Accounting 1 33%
Social Sciences 1 33%
Unknown 1 33%