Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Motivating Pro-Environmental Behaviors: Utility of the Decisional Balance Scale, Self-Efficacy and Reactance
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Chapter number | 5 |
Book title |
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer International Publishing, February 2016
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DOI | 10.1007/978-3-319-10864-3_5 |
Book ISBNs |
978-3-31-910863-6, 978-3-31-910864-3
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Authors |
Peter J McGoldrick, Kathleen A Keeling, Alexa Stanbridge |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Student > Bachelor | 1 | 25% |
Researcher | 1 | 25% |
Student > Master | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Psychology | 2 | 50% |
Computer Science | 1 | 25% |
Unspecified | 1 | 25% |